【Press Release】Indulge in Our Exquisite Collaboration: Introducing 'Plant-based Matcha Gelato'!
We are excited to announce the launch of collaboration product at "Premium Mario Gelateria Isetan Shinjuku Store," operated by Fedy Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative: Naoya Orta). This store, located within the renowned Mitsukoshi Isetan Group, showcases our commitment to providing premium gelato offerings in esteemed establishments.
About Mario Gelateria / Premium Mario Gelateria
Founded in 1998, Mario Gelateria specializes in Italian gelato. Catering to Japanese taste preferences, their gelato offers a balanced sweetness and rich flavor profile derived from carefully selected ingredients. "Premium Mario Gelateria" is a proud member of the Mitsukoshi Isetan Group, known for its luxury and high standards, where they offer premium gelato crafted with minimal stabilizers for a smooth and creamy texture.
Product Information
Plant-Based Matcha Gelato
Plant-based matcha gelato is crafted without the use of dairy or eggs. It features unadjusted organic soy milk, koji sweet sake, soy butter, UMAMI EGG FLAVOR, and abundant Japanese matcha, delivering a refined bitterness and rich matcha aroma.
Price: Small Size - 480 yen (tax included)
※At facility, products containing milk, eggs, and wheat are manufactured on the same production line and in the kitchen. The equipment undergoes necessary cleaning procedures to prevent cross-contamination.
Background of UMAMI EGG FLAVOR Introduction
Since 2020, Mario Gelateria has been producing gelato without dairy or eggs. However, they encountered taste challenges such as the unique scent of soy milk and the lack of richness from dairy products. By incorporating UMAMI UNITED JAPAN's plant-based egg flavor, they have been able to develop gelato that is even more delicious and satisfying.
Store Details
Premium Mario Gelateria Isetan Shinjuku Store
Address: B1F, Isetan Shinjuku Main Store, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Business Hours: 10:00 AM to 8:00 PM
(following Isetan Shinjuku Main Store)
Phone Number: +81-3-3351-2881
