KENKO Mayonnaise To Launch “Marude Tamago Salad” Co-Developed with Umami United
Tokyo, Japan, 11 October, 2023 - Umami United Japan is proud to announce that KENKO Mayonnaise will launch a new product on 16 October 2023 jointly developed using the UMAMI EGG
Umami United Japan (“Umami United”), with its mission to “Unite All at One Table, Create the Future” develops plant-based eggs with the aim to bring together people from various backgrounds at the same dining table and provide an innovative food source that leads to a more sustainable future.
KENKO Mayonnaise (“KENKO”) is developing a new plant-based food category HAPPY!! with VEGE®, that caters for diversified dietary preferences, innovative food styles and alternative ingredients that alleviates environmental issues.
There is great alignment in both companies’ philosophies in co-developing food products. Umami United wishes to provide delicious plant-based food as a feasible option for the future and KENKO, aspiring to be the No. 1 salad company, aims to contribute to the world through food. Taking inspiration from the philosophy and technology behind Happy!! with VEGE®, both companies embarked on the co-development using Umami United’s UMAMI EGG product.
The key in reproducing the deliciousness of eggs lies in developing the Umami flavor, a unique feature of the UMAMI EGG. Umami in eggs is replicated by applying a proprietary enzymatic treatment to wood ear mushrooms, a food loss. This is also what forms the main flavor of the new product - the "Marude Tamago Salad". With the shared objective to create food that everyone can enjoy at the same table, Umami United and KENKO joined forces on various fronts including technology, expertise, development and production capability to devise the “Marude Tamago Salad”, a delicious new product that accentuates and brings out the egg’s original flavor, texture and goodness.
Suggested pairing with salad and bread
“Marude Tamago Salad” is an egg-free, plant-based product designed to replicate the taste, flavor, and texture of cooked eggs. The original flavors of plant ingredients are subdued while natural egg flavor is elevated. Egg-free mayonnaise is added to heighten richness and it is easy to pair with other food such as vegetables or bread.
Through the “Marude Tamago Salad”, both companies persist in delivering:
Egg-Free Ingredients: Made with plant-derived ingredients based on soy milk and almonds in response to diversifying food choices.
Natural Egg Flavor: Richness elevated by using vegan mayonnaise or other plant-based seasoning.
Silky Texture: Enjoy smooth mouthfeel and the texture also makes it easy to spread on bread.
Visual Appeal: Liven up your menu with glossy and eye-catching hues that increases appetite.
Convenience: Just have to take it out from the bag - anyone can enjoy a fuss-free salad that has the flavor, texture and appearance of eggs, anytime and anywhere.
Product Specifications
Storage: Refrigerated
Shelf Life: 60 days from Manufacturing Date
Package Size: 500g x 12
This product will be manufactured and sold by Kenko Mayonnaise.
Official Website: https://www.kenkomayo.com/pro/pages/feature1_noegg_sa.aspx
ABOUT KENKO MAYONNAISE
KENKO Mayonnaise is a food manufacturer focused on commercial use, production and sales of mayonnaise, dressings, sauces, processed egg products, salads, and side dishes for various types of customers, including restaurant and home-cooked meals.
It was the first in the industry to develop "long-life salads," which can be stored for long periods of time, and it holds the top market share in the industry. Its goal is to become the top salad company and the top company in Japan in terms of quality and service. Under the group management policies of "Aim to be the No. 1 Salad Company" and "Aim to be the No. 1 Salad Company in Japan in terms of quality and service," it position salad as a staple food and is working to establish the salad cuisine genre as a market leader with salad as the main axis. The Tokyo-headquartered company also believes that it is its responsibility as a manufacturer to provide safe, reliable, and high-quality products for the satisfaction of customers and continues to strive for higher quality and service.
KENKO Mayonnaise will continue to solidify the significance of its existence, mission, and responsibility in society, respond to the changing needs and expectations of the times, and take on the challenge of creating new value. It will continue to solve food-related issues, support our customers' sustainable and healthy lifestyles through food, and grow together with society.
ABOUT HAPPY!! WITH VEGE®
A new food category under KENKO Mayonnaise that consists of plant-based food products which do not contain dairy, eggs, or meat, and are made mainly from plant-based ingredients. It aims to introduce new perspectives to "enjoyment of food" and "eating style" that makes both the mind and body fulfilled and happy.
Official Website: https://www.kenkomayo.com/pro/e/ep-p064/
ABOUT UMAMI UNITED JAPAN
With the mission of "Unite All at One Table, Create the Future" Umami United endeavors in the development of UMAMI EGG, a plant-based egg product.
UMAMI EGG not only reproduces the taste and texture of the egg, but also focuses on its functionalities, making it a versatile ingredient that can be used across a wide range of prepared foods and confectionery products. Its main ingredients are uniquely Japanese - konjac flour and bittern - of which the elasticity of konjac and the crackling texture of tofu are used to bring out egg-like quality. Umami flavor is extracted from wood ear mushrooms, a food loss, using enzymes such as koji mold based on fermentation technology, to replicate and heighten the richness of eggs.
Umami United’s goal for the next generation is to develop delicious plant-based food and make it a part of their daily diet. People make a conscious choice to eat plant-based foods simply because they are delicious. To build a sustainable future, we will continue to deliver delicious plant-based foods to Japan and the world by focusing on the wisdom, technology, and flavor of Japan's rich food history and culture.
For Enquires
UMAMI UNITED JAPAN, Co., Ltd
PR (In charge: Ms. Ando Yuka)
Tel: 03-6823-4040
Email: info@umamiunited.com
