EGG-Free Dorayaki to Launch at a 113-Year-Old Japanese ”wagashi” Store!
Launch of "EGG-Free Dorayaki" Using Plant-Based Eggs – Limited Sales from February 1, 2025, at Shinshodoh. Bringing innovation to traditional Japanese sweets with plant-based egg substitutes! Providing diverse food choices with inclusivity at ONE TABLE.
UMAMI UNITED JAPAN Co., Ltd. (Headquarters: Shibuya, Tokyo; Representative: Hiroto Yamasaki, hereinafter referred to as "our company") is pleased to announce that our plant-based product will be used in the launch of the "EGG-Free Dorayaki" by Shinshodoh, a traditional Japanese confectionery shop established in 1912 (Headquarters: Minato, Tokyo; Representative: Masahisa Watanabe).
The challenge and pursuit of deliciousness to meet modern needs while preserving the traditions of Japanese
"Wagashi," a traditional Japanese confectionery, is a proud part of Japan's food culture. It reflects the unique beauty of the changing seasons and is cherished not only in everyday meals but also in celebratory occasions, loved by people of all ages.
In recent years, both the food production landscape and consumer preferences have undergone significant changes. Consumer demands have become more specialized, with an increasing focus on allergy-friendly options and health-conscious choices. On the production side, challenges such as the uncertainty of egg supply and rising costs due to avian influenza, along with the growing demand for vegan products driven by increased inbound consumption, require producers to adapt to the evolving and diverse needs of consumers.
The "EGG-Free Dorayaki" developed by Shinshodoh was created based on feedback from customers with egg allergies who visit the shop. This initiative aligns with our mission of "CREATING THE FUTURE WITH ONE TABLE," aiming to build a society where people with various dietary needs, such as allergies, can come together to enjoy a meal without barriers. Through this effort, we hope to contribute to solving social issues starting from the choices available at the dining table. It also reflects the spirit of Shinshodoh, a 113-year-old traditional shop that, while deeply rooted in its heritage, is unafraid of change and constantly pursues new challenges and excellence in taste, striving to pass on the joy of enjoying sweets and preserving this cultural tradition.
Product Details
Price: ¥250 (tax included)
Sales Period: February 1, 2025 (Saturday) - February 15, 2025 (Saturday)
*Please note that the sales period may change depending on availability.
*The product will be sold individually.
*The image is for reference purposes only.
Traditionally, dorayaki dough contains a large amount of eggs. However, for this "EGG-Free Dorayaki," we have completely omitted eggs and used two of our own ingredients to create the perfect texture and flavor. To achieve the moist and chewy texture of the dough, we used "UMAMI EGG." To replicate the richness and color of eggs without using any, we incorporated "UMAMI EGG FLAVOR."
Additionally, to create depth and umami without eggs, we added white miso to the dough. The combination of white miso brings out a rich, savory flavor, resulting in a deliciously balanced taste. To complement these ingredients, we used sweet white bean paste to create a refined, well-balanced dorayaki.
Enjoy the carefully handcrafted flavor that embodies both tradition and innovation, with each piece baked by hand at the store daily.
From Mr. Masashi Watanabe, 4th Generation of Shinshodoh
"We received feedback from customers who are unable to consume eggs and wanted to create a dorayaki that captures the rich flavor of eggs. With the hope that this egg-free version would bring smiles to those who cannot enjoy eggs, we set out to develop it.
Despite being egg-free, we have created a dorayaki that is exceptionally delicious and one we can confidently offer. It is a delightful treat that will satisfy not only those who avoid eggs, but also those who regularly enjoy them.
We invite you to try it and experience its refined taste."
About Shinshodoh
Exterior of Shinshodoh Store
Shinshodoh
4-27-2 Shimbashi, Minato-ku, Tokyo 105-0004, Japan
TEL: +81-3-3431-2512 FAX: +81-3-3431-2548
Business Hours: 9:00 AM - 7:00 PM (Monday to Friday) / 9:00 AM - 5:00 PM (Saturday)
Closed: Sundays and Public Holidays
Website: https://www.shinshodoh.co.jp/
*Please note that store hours and days may change. For more details, please check the official website.
About Our Products
(Left) "UMAMI EGG"
A plant-based egg substitute made from traditional Japanese ingredients such as konjac powder and nigari, as well as our unique enzyme technology. This is a 100% plant-based powdered product that replaces the elements of egg.
(Right) "UMAMI EGG FLAVOR"
A seasoning powder made from 100% plant-based ingredients, designed to capture the rich flavor of egg yolk.
※Please note that the image is for reference purposes only.
About UMAMI UNITED JAPAN
Driven by our mission of "CREATING THE FUTURE WITH ONE TABLE," we are dedicated to the development and sale of our plant-based egg, "UMAMI EGG." This product goes beyond merely replicating the taste and texture of eggs; it focuses on the functional properties of eggs, offering versatile applications not only in savory dishes but also in the confectionery industry. Our key ingredients include traditional Japanese foods such as "konjac powder" and "nigari," which help mimic the elasticity of konjac and the delicate texture of tofu, capturing the essence of eggs. Furthermore, we utilize enzymes derived from fermented food waste, like shiitake mushrooms, to extract UMAMI and replicate the rich depth of eggs.
Our vision for the future is to develop delicious plant-based foods that effortlessly integrate into daily life. We aim for people to choose plant-based options because they taste amazing, to gather together at ONE TABLE because the food is delicious, and to make it a sustainable choice because it continues to satisfy. In pursuit of a sustainable future, we focus on Japan’s time-honored culinary wisdom, techniques, and umami, bringing delicious plant-based foods from Japan to the world.
■ABOUT US
Company Name: UMAMI UNITED JAPAN Co., Ltd.
CEO: Hiroto Yamasaki
Address: 5F, Leadsea Shibuya Dogenzaka, 1-16-16 Dogenzaka, Shibuya-ku, Tokyo
Founded: March 9, 2022 (Japanese Entity)
Main Business: Research, development, and sales of plant-based eggs
Website: https://jp.umamiunited.com
Inquiries about this release and products: info@umamiunited.com
Here is the press release article.
